Do you make your own web site or make a blogging web site? What is the purpose of blogging anyway? There is a difference between blogging and building a web site. Blogging is linear, it has no structure while a web site has a pyramid form where people can navigate to find relevant information. In terms of usefulness for people visiting a web site, a proper structured web site would be superior to a blog.

If you plan to make money from blogging, it would require a massive effort. You get some good pages with good incoming links and traffic, but mostly you get lots of bounce pages and for those visitors who linger, most would just read that post that was relevant to what they were searching and off they go. You won’t see them again.

Blogging has very high bounce rate. It is quite common to see 80-90% or more bounce because most of the posts do not fit in to what people are searching for. Once a visitor drop in, and find the whole web site is not quite relevant to what they are searching generally, they would just pop right out again. (more…)