Opinions

The Pillars of the Earth, Ken Follet’s Best Seller and TV Series

Really enjoyed watching Ken Follet’s The Pillars of the Earth. Only 4 episodes of approx 1-1/2 hours each. It seems recently Astro been showing a lot of these medieval type stories with all the “game of throne” political maneuverings. A bit of a change from watching all those sci-fi shows for me lately. Did a …

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Build a better mouse trap and customers will beat a path to you

Now tell me which marketing student haven’t learned about this phrase: “Build a better mouse trap and customers will beat a path to you.” And you know what? It doesn’t work that way in real life and many marketing people will tell you that. Unfortunately those who didn’t study marketing or blur about the marketing …

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