Sometimes a scene can be cluttered with no sense of subject matter, or it could be a plain scenery making it very difficult to make a good photo composition. You need to pick out something in the picture to centre the attention or what you call the focal point photography.
If possible do pick out any colour contrast which could help to distinguish and make the subject stand out against the composition. For example a red flower against a sea of green grass.
Focal point photography will make the photo composition stand out and would otherwise help to make a static scene become more interesting.